Digital Signage Factory (DSF) is a member of the Digital Media Factory (DMF) cluster located on the westside of Santa Cruz, California. DSF has developed an extremely cost competitive, secure, video centric, end-to-end solution for deploying a digital out-of-home network over the Internet. Using the Samsung™ MagicInfo-I software solution, clients have complete control of their content and screens from any pc computer or notebook.

DSF is currently building a community network in Santa Cruz County, CA that uses the technology to cross promote businesses affiliated with the Think Local First network of local companies and all Locally Owned and Independent businesses. DSF is looking for local businesses that want to become part of this growing network by either hosting a screen or wanting to advertise on a screen in the network. This new promotional medium has many advantages to both your business and to the local community:

• With in-store promotions, it is a proven selling environment for getting your messages to customers at the point where purchase decisions are being made
  • Highlight upcoming sales and promotions
  • Provide mapping and directions to shoppers to direct them to specific store areas
  • Schedule content messages to match the demographics at your location by time of day or week
  • Easily reuse common content to provide branding across different store locations 
  • On every screen, it is possible to incorporate news, weather and surf reports to engage customers

• DSF uses a state-of-the-art content management system that helps to build up a library of templates that always enables fresh looking promotions

• According to the latest industry reports, in-store digital signage network deployments are now doubling every two years

• Retail digital signage gives stores the edge they are looking for over the competition, helping to increase revenue while keeping costs under control

• In-store digital signage networks can significantly increase category sales, product sales, merchandising revenues, and brand awareness while improving overall store ambiance and sales associate training

• Creating and managing content is easy within the DSF infrastructure
  • In-store promotional content can be created by the business design staff or existing advertising agency
  • Content can easily be leveraged from an existing web-site
  • DSF also has access to talented graphic artists within the Digital Media Factory cluster of companies to design custom content
  • With the partnership with Digital Media Factory, DSF has access to a state of the art studio and professionals for shooting high definition video content
  • Working within the Think Local First network, businesses can leverage a wealth of talent from within the Think Local community itself

• During non-store hours, training programming can be shown to employees

• Wireless solution allow for flexible installations in locations where Ethernet cable is too costly or is not an option

• The network delivery software is secure end-to-end protecting the display from unauthorized content

• The system’s health will be monitored and maintained

• Loosing network connectivity does not disable the content or as run information